Webinar: 4 November 2026 at 1:00 PM CET
Nordic Webinar: How Companies Use Ecolabels to Drive Sustainable Procurement
Join this webinar to learn how leading Nordic companies use ecolabels such as The Nordic Swan Ecolabel and the EU Ecolabel to support more sustainable procurement and make credible environmental choices.
How can ecolabels help private companies strengthen procurement requirements, engage suppliers and simplify purchasing decisions?
Join this Nordic webinar to learn how private companies use the Nordic Swan Ecolabel, the EU Ecolabel and other ecolabels that complies with ISO 14024 in their procurement policies including supplier dialogue and contract management.
During the webinar, you will:
- hear the latest findings from studies of professional buyers in several Nordic countries
- learn from If Insurance’s practical experience of using ecolabels in procurement
- gain insight into how Rambøll uses ecolabels throughout its procurement process
- receive practical inspiration for your own procurement activities
The webinar is relevant whether your organisation is beginning to integrate sustainability into procurement or already has established processes. You will gain practical examples and a better understanding of how ecolabels can support both environmental goals and business objectives.
The webinar is organised by Nordic Ecolabelling and facilitated by Lena Mårdh, Project Manager at Ecolabelling Sweden AB.
Programme
1:00 PM CET – Welcome and introduction
Lena Mårdh, Project Manager, Ecolabelling Sweden AB and Elina Silvola, Sustainable Procurement Advisor, Ecolabelling Finland
Lena Mårdh and Elina Silvola welcome participants and introduce the webinar’s main topics.
1:05 PM CET – What is the status of ecolabelled procurement in the private sector?
Lena Mårdh, Project Manager, Ecolabelling Sweden AB
Lena presents the findings from Nordic studies of professional buyers in private companies. The analysis examines buyers' awareness and use of the Nordic Swan Ecolabel, the EU Ecolabel and other ecolabels in accordance with ISO 14024 when tendering and purchasing goods and services.
Participants will gain insights into current market trends, the opportunities and barriers experienced by buyers, differences between sectors and purchasing categories, and how expectations towards suppliers are evolving.
1:20 PM CET – From strategy to practice: How If Insurance uses ecolabels in procurement and creates impact through Nordic collaboration
Petri Aarnio, Service Manager, If Insurance
If Insurance shares its experience of using the Nordic Swan Ecolabel, the EU Ecolabel and other ecolabels in accordance with ISO 14024 as part of its procurement approach.
The presentation will provide concrete examples of how ecolabels are integrated into purchasing decisions, as well as the benefits and challenges encountered along the way.
The session will also highlight the value of collaboration through the Nordic Networks for Sustainable Procurement, including how companies can learn from each other and help strengthen market demand for more sustainable products and services.
1:35 PM CET – How large companies use ecolabels and what this means for suppliers
Beatrice Chemutai, Contract Manager, Indirect Global Procurement, Rambøll
Rambøll works systematically to integrate sustainability requirements into procurement, supplier agreements and contract management across its operations.
Beatrice Chemutai will share how Rambøll incorporates sustainability requirements into contracts and tenders, and how these requirements are followed up in practice. She will also present Rambøll's ongoing tender for workwear and personal protective equipment (PPE), highlighting how sustainability criteria are included and evaluated.
The presentation will explore how trusted third-party certifications, including the Nordic Swan Ecolabel, the EU Ecolabel and ecolabels in accordance with ISO 14024 can provide credible environmental documentation and help organisations assess suppliers' sustainability performance.
1:50 PM CET – Panel discussion and audience Q&A
The speakers will take part in a joint panel discussion where participants are invited to ask questions and engage directly with the speakers. This is an opportunity to discuss your own challenges, experiences and opportunities related to sustainable procurement and the use of ecolabels.
2:00 PM CET – End of webinar
Register now to gain practical inspiration for using ecolabels in procurement and supplier management.
Practical information
Time: 4 November 2026 at 1:00 PM CET
Where: Online (Teams)
Target Audience: Procurement professionals, sustainability and ESG specialists, category managers, supplier managers and anyone with an interest in sustainable procurement in private companies.