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Privacy Policy

We take data protection seriously and are committed to safeguarding your privacy online. We have therefore adopted this privacy policy, which provides an explanation of how we collect and process data.

Data controller

We are responsible for processing any personal data you may provide to us as a customer, business partner or visitor to our website svanemaerket.dk (nordicswanecolabel.dk).

Please find our contact details below:

Ecolabelling Denmark
Danish Standards Foundation
Göteborg Plads 1, 2150 Nordhavn
Fischersgade 56, 9670 Løgstør
Telephone +45 72 30 04 50


At svanemaerket.dk (nordicswanecolabel.dk) we use cookies in order to gain insight into how you and other visitors may use our website, as well as the number of visitors and which parts of the website are visited. We also use cookies to provide visitors to our website with an optimum experience as well as to target our products and services to you. We may share data with our social media, analytics and online advertising partners.

We will ask for your consent before using cookies. As a user, you always have the option of clicking “no thanks” to cookies – just as you have the right to change or revoke prior consent given for the use of cookies.

Personal data

Personal data is information that can be attributed to you in some way. When you use our website, contact us by telephone or e-mail, we collect and process a variety of information. This may be done, for example, if you register for an event, sign up to receive our newsletter, participate in a survey, request information packs, fill in a contact form, submit a consultation response or otherwise make use of our online services.

Personal information that you enter via the websites may include your name, phone number, newsletter interests, field of study or your e-mail address. If it is mandatory to fill out a field in order to continue, it will be marked with an * (asterisk).

We will only ask for information that is relevant to your enquiry. The processing of your personal data shall only be carried out with your consent.


We use personal data for the purposes of processing your request, improving our service and to guarantee the quality of our products and services when we communicate with you.

Disclosure of data

Personal data will not be disclosed to third parties without your explicit consent.

How long do we store your data?

We will store your data for as long as it takes to deal with your enquiry or where archiving is required by law. Your personal data will then be deleted.


We take the appropriate precautions to ensure that your information is processed securely when it is received by us. We have implemented a number of technical and organisational security measures to ensure that your information is not accidentally or unlawfully deleted, disclosed, lost, altered, accessed, misused or otherwise processed in breach of data protection laws.

Your rights

You have a number of rights in relation to the processing of your contact information. These include:

  • The right to know what personal data we have collected about you.
  • The right to restrict the processing of your personal data.
  • The right to rectify any of your personal data which has been collected.
  • The right to object to the processing of your personal data.
  • The right to delete personal data that we have recorded about you and that we are not required by law to keep.
  • The right to access any personal data that you have provided.
    in a structured, commonly used and machine-readable format (data portability).

Should you wish to exercise any of the rights above, please write to us at gdpr@ecolabel.dk.


You have the right to complain about the way in which we process your personal data. If you wish to lodge a complaint, we recommend that you do so by writing to us at the email address above. However, you may also lodge a complaint directly with the Danish Data Protection Agency.

You can find contact details for the Danish Data Protection Agency at datatilsynet.dk.